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Campaign archive

Discover the world of Filmore in our Campaign Archive. Explore campaigns shaped by innovative designs and bold creativity, inspired by nature.
FOOTPRINTS OF ICELAND

This season, Filmore takes you to the rugged landscapes of Iceland. Footprints of Iceland combines striking photography with cutting-edge AI visuals to showcase our new Fall/Winter collection. The colours are drawn straight from Iceland’s scenery, from deep moss greens, to earthy browns, and cool grey tones. Each design blends refined details and premium materials for a look that captures the essence of the season.

GRADIENT FUTURES

Filmore is proud to unveil its latest premium sneaker collection, brought to life through an extraordinary collaboration with TUe and Tech United. At the heart of this campaign is Spot, the iconic robot dog, who takes center stage in a visionary blend of technology and fashion. This campaign represents a fusion of tradition and innovation. Gradient Futures is a campaign that embodies Future Proof Footwear.

TOMORROW’S HORIZON

For our latest collection, we left Earth behind and embarked on a journey into outer space, bringing our collection to the far reaches of the galaxy. Based on all the challenges and uncertainties in the world right now, we took inspiration from AI-generated images of a far dystopian future, with the intention of creating something beautiful out of something negative. This collection features premium sneakers in dark colours and technical fabrics, crafted sustainably.

THE DUNES

This collection is inspired by a journey to another dimension known as The Dunes. Where beige sand and blue skies set the tone for our latest footwear designs. Explore vibrant colours and intricate details that capture the essence of this otherworldly landscape. Each pair of shoes embodies a sense of adventure, offering both style and durability for new adventures. 

CLOUDS

For this campaign, we decided to bring nature indoors. Experience the beauty of nature through a fashion lens in this campaign. Our dynamic cloudscape captures the essence of the changing seasons, mirroring the evolution of style. Explore the collection and get inspired. 

MARBLE MINES

For our very first collection, our own brand identity was the central focus of the campaign. We traveled to the breath-taking marble quarries of Carrara for a clean yet natural look with a raw edge. The cleanness of the marble speaks for itself, but the terracotta-coloured oxidation, a reference to our signature colour, made this location the ideal match for Filmore.

THE FIRST ONE HUNDRED

How can you involve people in becoming part of a new brand? Easy, make them part of the brand in the most literal way. For our launch campaign the first one hundred customers did not only receive a pair of shoes, but also a share in the company. A unique installation was built from 100 steel illuminated “shoe boxes”, in which 100 Filmore shoes were placed. This launch was accompanied by a unique website on which in real-time the light of every sold shoe switched off in the installation.

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